Famous designer Yves Saint Laurent once said: “Trends come and go, but style is eternal”. Although the quote is exclusively about fashion, I cannot but extrapolate it to the world of user experience.
Developing content for web is serious stuff. I would even say a Herculean task that requires thorough preparation, consistent execution, and restless support. One of the ways to be sure you do a good job is to use a checklist that would become a helpful roadmap in your journey to the successful web content.
In my previous post I presented my findings about how one should write content for web, including simple writing optimized for scanning, using the inverted pyramid technique, and more.
Updating the content on my current project’s site, I found the problem pulpitating through the text. Trying to formulate it, I came up with the following questions:
In this post, I will try to tell you the story of my first experience with writing for web. This is the first part of my journey that covers the specific reading behavior of Internet users and techniques for satisfying the readers’ needs. Continue reading