UX copywriting series. Dropbox feature descriptions

No matter what you’re writing—whether it’s a small tooltip or a long web article—you need to thoroughly check your writing before you publish it.

Good writing is not just about spelling, punctuation, and capitalization, though we definitely need to keep them in mind at all times, among like… a million other things.

During UI text review, InfoDevs point out things that non-professional writers would never think to think about. Today, I’d like to talk about the most typical things that we stumble upon during the UI text review.

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Brace yourselves – it’s going to be a long article but a 100% practical one and so worth a read! We’re going to discuss 6 reasons why Dropbox feature descriptions did not pass our UI text review.
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UX copywriting series. Action vs. non-action in app onboarding

Our first impression is often made up by how we are greeted for the first time. In apps, the conventional ‘hello, nice to meet you’ is its onboarding. But like with all conventional things, this is something that we tend to rush through, or even skip entirely.

For example, by the time I downloaded the Dropbox app, I already had a good experience with the web version. I was impatient to start using the app and decided to ignore the onboarding. Come on, Dropbox. You know me, I know you. It’s official—I have an account, after all. Let’s just get to business.

However, when I downloaded a mobile app that was relatively new for me—Inbox by Google—I did pay attention to the onboarding. And I stumbled… Continue reading