Our first impression is often made up by how we are greeted for the first time. In apps, the conventional ‘hello, nice to meet you’ is its onboarding. But like with all conventional things, this is something that we tend to rush through, or even skip entirely.
For example, by the time I downloaded the Dropbox app, I already had a good experience with the web version. I was impatient to start using the app and decided to ignore the onboarding. Come on, Dropbox. You know me, I know you. It’s official—I have an account, after all. Let’s just get to business.
However, when I downloaded a mobile app that was relatively new for me—Inbox by Google—I did pay attention to the onboarding. And I stumbled… Continue reading