Content journey: from technical to marketing and social media

Most technical communicators I know can be divided into 2 types.

There are the ones who love creating general About/Welcome sections in their docs and get off on illustrating workflows, business value, etc.

And then, the ones who need a whole cake and then some to coax themselves into writing overviews and designing diagrams. It’s much easier for this type to write instructions about tangible, down-to-earth, even techy stuff.

My friend Viktoria Bezsmolna is the definitive type 1. Still, this free-spirited girl landed in our InfoDev department. But soon enough, she eloped to marketing. And then to PR. Now, she is a freelance writer and has her own blog – yay!

I finally decided to get to the bottom of how this journey worked out for her.

Our 1,5-hour interview was very thought-provoking, and here’s how it all summed up in my head.

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