Is the future of techcom in marcom?

At the outset of the new year, everyone is in anticipation of something new: new developments in the industry, new trends, and opportunities. Within techcom, one of the growing trends is the merge with marcom. Slowly gaining momentum, techcom is penetrating into marcom, literally blurring the subtle edges between the two seemingly different genres. There are even those claiming that the future of the techcom industry is in marketing. But what are the touching points between techcom and marcom, what might be the outcome of such a blend, and how will it impact Technical Communicators and the industry as a whole? And finally, is the complete merge of techcom and marcom possible after all? Continue reading