Is the future of techcom in marcom?

At the outset of the new year, everyone is in anticipation of something new: new developments in the industry, new trends, and opportunities. Within techcom, one of the growing trends is the merge with marcom. Slowly gaining momentum, techcom is penetrating into marcom, literally blurring the subtle edges between the two seemingly different genres. There are even those claiming that the future of the techcom industry is in marketing. But what are the touching points between techcom and marcom, what might be the outcome of such a blend, and how will it impact Technical Communicators and the industry as a whole? And finally, is the complete merge of techcom and marcom possible after all? Continue reading

Advertisements
Quote

Information Architecture for the World Wide Web

Fellows – Information Developers, Technical Communicators, Information Experts – lend me your ears.
When designing knowledge bases, creating documentation portals, or documenting complex interrelations, one forgotten requirement may result in multiple very memorable working evenings.
Consider this precious advice from Peter Morville and Louis Rosenfeld and always pay heed to these crucial areas.

In short, we need to understand the business goals behind the web site and the resources available for design and implementation. We need to be aware of the nature and volume of content that exists today and how that might change a year from now. And we must learn about the needs and information-seeking behaviors of our major audiences. Good information architecture design is informed by all three areas.

Explore their book Information Architecture for the World Wide Web Peter for more useful tips!