At the outset of the new year, everyone is in anticipation of something new: new developments in the industry, new trends, and opportunities. Within techcom, one of the growing trends is the merge with marcom. Slowly gaining momentum, techcom is penetrating into marcom, literally blurring the subtle edges between the two seemingly different genres. There are even those claiming that the future of the techcom industry is in marketing. But what are the touching points between techcom and marcom, what might be the outcome of such a blend, and how will it impact Technical Communicators and the industry as a whole? And finally, is the complete merge of techcom and marcom possible after all? Continue reading
Proudly presenting the slides from my talk at Write the Docs Europe 2017, now on SlideShare!
Plus, fresh recording of the live talk.
For those of you who missed it, here’s a short intro.
Every doc that you deliver is as useful as the requirements it satisfies. Typical requirements revolve around target audience, method of delivery, technical limitations. But after the doc is done, then come unexpected expectations. John – your key stakeholder – dislikes clichés like corporate templates and wants to stand out with neat Apple-styled docs. Also, it was a mistake to tell him about similar ‘really cool docs’ you already did for his colleague Jane because apparently they don’t get along well, and now he proudly decided that he won’t mimic her decisions… Suddenly, your docs should not only make users happy, but also help your stakeholders achieve their aims – move up a career ladder, impress the manager, get a bigger paycheck. The success of your docs depends on requirements that you are never told but are still expected to meet. This presentation is about reading your stakeholders and deducing the ultimate requirements.