Estimating documentation tasks: what should not skip your mind?

Information Developers in their work oftentimes stumble upon the cases when content creation may seem to be a much easier task than predicting how much time it would take. And usually, it happens when we are involved in a new project or in the presales activities, but it’s also a part of our routine activities on any project.
The first temptation is to use the industry averages like 4 hours per a help topic. But are you sure this will work for your project?

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