Target audience: Millennials

When writing documentation, target audience is one of the first things on mind of an information developer. Audience determines what deliverable to choose, as well as what style and tone to apply to it. Wrong idea of the target audience’s needs may result in total failure of documentation. Therefore, a good information developer should be aware of every possible target user. Having deep knowledge of the product, understanding the aim of the documentation and the audience – their needs, possibilities, desires, and preferences, results in a masterpiece documentation.
So, how do we know what our target user wants? The answer is research! And I did a little research of my own on one of the most fast-growing generations in history. Millennials. So, let’s have a closer look at them and try to do our best to meet their expectations.

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What if? Localizing a help system: coping tactics

What if a Technical Communicator without localization experience was commissioned a localization task? What if they accepted without being familiar with the localization guidelines? What if they failed? There are no definite answers to these questions, but the one, which is for sure certain, is that certain guidelines are to be followed. So, let’s take a look at what major problems and potential pitfalls may come up on the way of a Technical Communicator challenged to complete a task in which they haven’t gained enough experience yet.

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Going Beyond Traditional eLearning Authoring Tools

We are all well aware of such leaders in the eLearning authoring industry as Adobe Captivate, Articulate StorylineLectora Inspire, and TechSmith Camtasia, but there are plenty of other eLearning authoring tools that can help you blaze a trail in the field. In this post, we’ll dwell on three very different tools worth giving a shot.

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The emojis: their origin, influence, and benefits

In a modern digitalized world, there is no need to write long messages to express feelings or intentions. With one click, people show emotions and actions – just by using emojis. These cute small symbols make text brighter, and we use them every single day. But do you know what history stands behind these funny pictures and how they can be used even in technical communication?

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How to outsmart a creative block

I was going to write this post much earlier. However, each time I got down to it, I was either distracted by whatever I saw in my timelines or just seemed not to have enough inspiration to kick-start the process.

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Some people call it a creative block, some – a lack of inspiration, others blame laziness or a habit to procrastinate till the very last night before the deadline. No matter what it is, for an information developer such a non-creative state may sound like a nightmare, as we need bright ideas and resourcefulness like a breath of fresh air. But if you happen to feel unproductive at times, there are some tricks which may help you to find your muse again.

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Color theory: the mystery unveiled

Today I want to share with you a brilliant post covering all the basics that an Information Developer should know about how colors work, brought to you by Dave Gash, a Technical Writer at Google.

In a nutshell, it’s a great read—both fun and educational—that explains how colors work. It’s all there – physics, optics, additive and subtractive color systems, hexadecimal arithmetic (!) and, most importantly, demonstration of how it all works together in real life (I mean, in a real-life CSS).

Believe it or not, CSS color codes really are intuitive. You’ll be surprised to see how obvious it is that “#000000 can’t be anything but black“, and “#ff0000 cannot possibly be anything but bright red“. On top of that, there’s a quiz, real-life CSS examples, and links to useful resources and tools, which all adds immensely to the post’s educational value.

Thanks to the author for gathering all this information and presenting it in such a fun and easy way! That’s rock’n’roll, folks.

View story at Medium.com