For decades, the concept of user personas has been associated with marketing, advertising, user-centered design, and business analysis. Nowadays, personas are winning the deserved attention of Information Developers worldwide.
Usually, the creation of user personas is initiated by UI/UX designers or business analysts. But what if you do not have any in your team? In my project, I created user personas myself and was surprised how it changed the quality of my content.
Deep understanding of readers is fundamental to creating qualitative and effective content.
In this article, I am going to review and consider user personas from the perspective of an Information Developer.