All you need to know about user personas (Part II)

In the previous post, we discussed who user personas are and why they are important for Information Developers, considered key elements that should be included into a persona card, and reviewed a user persona sample card.

In this article, I will provide steps on how to create user personas, share some practical tips, discuss how Information Developer can apply user personas, as well as give references for further reading.

“Personas are a way to give the user a seat at the table every time.” Kendra Shimmell

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User Assistance Inspector: 5-star hotel in Amman

Business trips take you places. And when your technical communicator mode is on (is it ever off?), beware, translators of restaurant menus and shop signs.

But what about the high-class institutions? Where’s the luxury, there’s usually a good service in good English. So let’s bury the linguistic hatchet and take this evaluation to the next level.

Today, I want to evaluate just how good the user assistance is in a 5-star hotel in Amman, Jordan.

And that would be Bristol Amman Hotel.

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All you need to know about user personas

For decades, the concept of user personas has been associated with marketing, advertising, user-centered design, and business analysis. Nowadays, personas are winning the deserved attention of Information Developers worldwide.

Usually, the creation of user personas is initiated by UI/UX designers or business analysts. But what if you do not have any in your team? In my project, I created user personas myself and was surprised how it changed the quality of my content.

Deep understanding of readers is fundamental to creating qualitative and effective content.

In this article, I am going to review and consider user personas from the perspective of an Information Developer.

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User behavior types vs. Hogwarts houses (Ravenclaw)

In documentation for software that covers a wide market, we – Technical Communicators – often make it our point to target an ‘average user’. You know, the one who is neither too sloth nor too attentive, interested in both the big picture and a specific check box, and honestly, this list is endless.

But the majority of users does tend to lean one way or the other and follow a different ‘content beacon’.

Being a Potterhead, I could not help associating different user behavior types with Hogwarts houses.
And guess what – they match like the Weasley twins.

Sort your users and learn how to create documentation that ticks for them!


Related articles

https://informaze.wordpress.com/2016/03/02/user-behavior-types-vs-hogwarts-houses-part-1/

https://informaze.wordpress.com/2016/03/16/user-behavior-types-vs-hogwarts-houses-part-2/

https://informaze.wordpress.com/?p=1178&preview=true

 

 

 


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User behavior types vs. Hogwarts houses (Hufflepuff)

In documentation for software that covers a wide market, we – Technical Communicators – often make it our point to target an ‘average user’. You know, the one who is neither too sloth nor too attentive, interested in both the big picture and a specific check box, and honestly, this list is endless.

But the majority of users does tend to lean one way or the other and follow a different ‘content beacon’.

Being a Potterhead, I could not help associating different user behavior types with Hogwarts houses.
And guess what – they match like the Weasley twins.

Sort your users and learn how to create documentation that ticks for them!


Related articles

https://informaze.wordpress.com/2016/03/02/user-behavior-types-vs-hogwarts-houses-part-1/

https://informaze.wordpress.com/2016/03/16/user-behavior-types-vs-hogwarts-houses-part-2/

https://informaze.wordpress.com/2016/04/06/user-behavior-types-vs-hogwarts-houses-ravenclaw/

 

 

 


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Slytherin

User behavior types vs. Hogwarts houses (Slytherin)

In documentation for software that covers a wide market, we – Technical Communicators – often make it our point to target an ‘average user’. You know, the one who is neither too sloth nor too attentive, interested in both the big picture and a specific check box, and honestly, this list is endless.

But the majority of users does tend to lean one way or the other and follow a different ‘content beacon’.

Being a Potterhead, I could not help associating different user behavior types with Hogwarts houses.
And guess what – they match like the Weasley twins.

Sort your users and learn how to create documentation that ticks for them!


Related articles

https://informaze.wordpress.com/2016/03/02/user-behavior-types-vs-hogwarts-houses-part-1/

https://informaze.wordpress.com/?p=1178&preview=true

https://informaze.wordpress.com/2016/04/06/user-behavior-types-vs-hogwarts-houses-ravenclaw/

 

 

 

 

 


Continue reading