The power of deep interviews

Earlier this summer, I had a chance to attend a lecture called “The power of deep interviews” by Maryna Ptashnyk of Bambuk Design Studio. Targeted at designers doing field interviews with customers, it provided several tips & tricks that made me rethink how I myself as an Information Developer prepare and ask questions during the interviews.

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Target audience: Millennials

When writing documentation, target audience is one of the first things on mind of an information developer. Audience determines what deliverable to choose, as well as what style and tone to apply to it. Wrong idea of the target audience’s needs may result in total failure of documentation. Therefore, a good information developer should be aware of every possible target user. Having deep knowledge of the product, understanding the aim of the documentation and the audience – their needs, possibilities, desires, and preferences, results in a masterpiece documentation.
So, how do we know what our target user wants? The answer is research! And I did a little research of my own on one of the most fast-growing generations in history. Millennials. So, let’s have a closer look at them and try to do our best to meet their expectations.

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What if? Localizing a help system: coping tactics

What if a Technical Communicator without localization experience was commissioned a localization task? What if they accepted without being familiar with the localization guidelines? What if they failed? There are no definite answers to these questions, but the one, which is for sure certain, is that certain guidelines are to be followed. So, let’s take a look at what major problems and potential pitfalls may come up on the way of a Technical Communicator challenged to complete a task in which they haven’t gained enough experience yet.

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The emojis: their origin, influence, and benefits

In a modern digitalized world, there is no need to write long messages to express feelings or intentions. With one click, people show emotions and actions – just by using emojis. These cute small symbols make text brighter, and we use them every single day. But do you know what history stands behind these funny pictures and how they can be used even in technical communication?

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