At the outset of the new year, everyone is in anticipation of something new: new developments in the industry, new trends, and opportunities. Within techcom, one of the growing trends is the merge with marcom. Slowly gaining momentum, techcom is penetrating into marcom, literally blurring the subtle edges between the two seemingly different genres. There are even those claiming that the future of the techcom industry is in marketing. But what are the touching points between techcom and marcom, what might be the outcome of such a blend, and how will it impact Technical Communicators and the industry as a whole? And finally, is the complete merge of techcom and marcom possible after all? Continue reading
We live in a rapidly changing technological world, and it’s no news that virtual, augmented, and mixed realities are gradually transitioning into mainstream usage. Chatbots bombard us from everywhere, and not just for fun—they reshape the way big companies do their businesses. AI and machine learning also drastically changed the game, as now we live along with self-driving cars, robots, face recognitions , and so on. And the predictions for 2018 are going into that direction even more.
Of course, the main reasons for such changes are always the same—better quality of services, higher customer satisfaction, and improved overall experience. In software development, those reasons are better user experience and assistance, as well as more intuitive design.
Nowadays, if you are not the first one to offer something new and innovative, you lose. And what about us, Technical Communicators? Does this mean that with perfect user assistance from the side of the application itself, the era of documentation has to end?
Of course it doesn’t. However, we cannot deny that things are changing and changing fast; the least we can do – be on the same track. Here is an article by Angel Lafchiev where you can find some interesting ideas on the future of user assistance and several pieces of advice on how not to fall out of this evolving tech world.
And a couple of things from myself.
I truly believe this is not end of an era of technical documentation at all, this is a new stage full of immense opportunities. Design and train chatbots, use VR/AR as an e-learning tool, create more personalised user assistance with the help of metadata and AI, and many more. This is only the beginning, and we, Technical Communicators, cannot miss it.
It has been almost two months since I attended the Write the Docs but even now I reminisce on two days in Prague when documentarians from all over the world gathered to share ideas, experiences, and later—some beer.
Below are the most memorable slides of talks, lightning talks, and untalks (that’s how one calls the talks on the unconference, right?)
The myth of multitasking is one of the traps most of us fall into, especially in the office environment. Multitasking is a trendy skill in numerous job descriptions. It seems, the world needs super-duper multitaskers at all times. It was also presumed that those who appear effective in multitasking have superior brain function as well as better control of their thinking stream. Is such presumption true? Is multitasking really effective? And how does it influence our productivity and mental state? Recent studies show negative results. So, if you are checking your messages while reading this article or jumping from one web page to another, just stop for a moment. Continue reading
Was it worth 2 flights and 2 train rides just to get there? Yes.
Did I feel light-headed from all the modern technologies for content handling? Yes.
Has my brain been reloaded? Many times yes.
I really am still speechless from all the interesting stuff going on in content world.
What’s even more exciting is that you don’t only listen about it, but can try it yourself. Oh OK, no more spoilers.
Just make sure you book your ticket for the next year! See you there!