Target audience: Millennials

When writing documentation, target audience is one of the first things on mind of an information developer. Audience determines what deliverable to choose, as well as what style and tone to apply to it. Wrong idea of the target audience’s needs may result in total failure of documentation. Therefore, a good information developer should be aware of every possible target user. Having deep knowledge of the product, understanding the aim of the documentation and the audience – their needs, possibilities, desires, and preferences, results in a masterpiece documentation.
So, how do we know what our target user wants? The answer is research! And I did a little research of my own on one of the most fast-growing generations in history. Millennials. So, let’s have a closer look at them and try to do our best to meet their expectations.

Continue reading

Advertisements

The Future of Content Publishing or What I’ve Learned at the Evolution of TC

This year I had a marvelous opportunity to attend the Evolution of TC conference in Sofia, Bulgaria. It is an annual international event for all technical communicators with a focus on innovations in software documentation. Being a place for technical writers, information developers, translators, and everyone who is interested in technical communication, it gives an excellent opportunity to exchange knowledge and ideas, learn new tendencies and trends, as well as grow network. Continue reading

5 TechComm Conferences Not to Miss in 2017

We all have different relationships with Technical Communication. For some of us it’s just started as love at first sight, for others it has been a long term relationship based on love and commitment. But all of us have been waiting for this perfect moment to be asked the question: Are you ready to carry out your New Year resolution and learn something new, grow professionally, and broaden your horizons? If yes, then pack your bags and make some room for good knowledge as the TechComm society prepared something astonishing for you in 2017. Conferences! Because everybody loves conferences, right?

Here is a list of some must-visits in 2017 located in Europe.

Continue reading