Made to Stick: Additional resources to arm yourself

A picture is worth a thousand words. And while reading the actual book may be the ‘proper’ thing to do, you can always get away with visuals & short summaries just to get a quick and easy grasp of what the whole thing is about. With that in mind, I’d like to share some of the resources based on Made to Stick by Chip and Dan Heath that we reviewed in one of our previous posts.

Infographic with key ideas

A beautiful and undoubtedly entertaining visual summary of Made to Stick by Referral Candy. This is all you need if you’ve read the book some time ago and need a short refresher. If you’re absolutely new to the book, you’re still going to enjoy it, so make sure you don’t miss out on this one.

P.S. If I were to choose only one of the resources from this post, I’d go for the summary by Referral Candy.


Whiteboard video overview

The overview is a quick five-minute recap of the core ideas from Made to Stick. It’s a good starting point if you want to get a feel of what the core idea of SUCCES stands for.

Part 1 walks you through the principles of Simple, Unexpected, and Concrete.

Part 2 walks you through the principles of Credible, Emotional, and Stories.

Tips on creating ‘sticky’ presentations

Oddly enough, I’ve encountered this guide while working on a presentation in Google Slides. Talk about useful suggestions. This is a condensed version of Made to Stick as applied to presentations – you get key principles of making a sticky presentation, which are themselves conveniently organized as a presentation. This is a good source of inspiration if you’re stuck and need fresh ideas.

Another useful resource is an article by Roger Courville – this is more of a conventional blog article, but it has some really good points to check yourself against while working on a presentation.

Original resources by the authors of Made to Stick

Last but not the least, the Members section of the Heath brothers’ website offers a couple of free and useful resources based on the books by the Heath brothers, including Made to Stick.

The ones that I liked were Teaching That Sticks and Making Presentations That Stick – they both have the core ideas condensed to 3-4 pages of text. And they’re especially useful if you’re doing instructional design.

Note that the website requires you to sign up to get access.

Cheers & hope you find these resources useful!


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